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Public Relations and Marketing Specialist

The Fairmont Empress Resort

This is a Contract position in Capital, BC posted August 22, 2017.

Summary of Responsibilities:

Reporting to the Director, Public Relations and Marketing Manager as well as the Director, Sales & Marketing, the PR & Marketing Specialist will provide daily support and be a contributing member of an extraordinary Marketing & Communications Team. Responsibilities and essential job functions include but are not limited to the following:

For PR & Marketing:

  • Maintain hotel and outlet websites and liaise with corporate office to keep online content and assets up to date
  • Prepare monthly marketing, public relations and social media reporting
  • Plan, manage and oversee photo/video shoots including pre and post production
  • Support Director, Public Relations with visiting media programs: reservations and personalized itinerary details, arrange VIP amenities, and co-host media dinners and events when required
  • Coordinate distribution of e-newsletters, direct mail and email campaigns
  • Contribute to creative brainstorms and communications strategic planning
  • Prepare internal resume documents to communicate event, project and press trip details with operations teams
  • Provide regular departmental status updates and circulate communications meeting notes
  • Prepare and maintain hotel press kit with relevant press releases and photos, ensure online press rooms are kept up to date, and maintain media database and distribute weekly media calendars
  • Liaise closely with community and charity outreach programs to execute events
  • Online Reputation Management track and provide timely responses to reviews and keep online review sites relevant with up-to-date outlet and hotel information
  • Research competitive products and evaluate product characteristics, market share, pricing, and advertising
  • Execute individual tasks of Marketing Plan and other duties as required
  • Assist with creating content for social medial: copy, photography, ideas & concepts

  • Work with internal teams to gather information needed for monthly promotions; seek feedback from internal teams to make necessary revisions

For Director, Sales & Marketing:

  • Process invoices from vendors, create purchase orders, and keep marketing budget up to date with changes.
  • Manage Procurement System and expense forecasting
  • Accrue, forecast and control Sales & Marketing expenses including Divisional Budget, Marketing Budget, Travel & Trade Budget
  • Prepare monthly sales & marketing expense commentary
  • Support DOSM in the annual Sales & Marketing expense budget planning

Qualifications:

  • Diploma or degree in Marketing/Communications
  • Minimum 2 years previous experience in a marketing/communications role
  • The communications trifecta: excellent written and verbal communication skills, highly organized and detail-oriented, and above all, a team player.
  • Highly motivated self-starter capable of delivering on a diverse range of projects, often involving tight deadlines and competing priorities
  • Proficiency in Adobe Creative Suite, MS Office (Word, Excel, PowerPoint), and HTML
  • Proven organizational planning and project management skills
  • Digital marketing and social media experience an asset
  • Ability to work well under pressure in a fast paced environment